14 Million Views in One Night: The Toothpaste Video That Changed Everything with Dr Miles Madison
Dr. Miles Madison shares how knowing yourself first and molding your practice to your personality creates authentic success in dentistry.
Jul 11, 2025


The Authentic Evolution: How Dr. Miles Madison Transformed from "Snake Oil" Pioneer to Social Media Educator
Finding your authentic voice in dentistry often means embracing what others dismiss—and having the courage to pivot when you're wrong.
When Innovation Looked Like Snake Oil
Dr. Miles Madison's journey in dentistry began with a decision that would define his career: embracing what others considered fringe. As he shares, "Implant was not a standard of care. It was actually a fringe and was looked down upon... dentists that were doing implant dentistry, everybody thought they're like snake oil salesmen."
This moment captures something essential about authentic leadership in dentistry—sometimes the most transformative path requires standing apart from conventional thinking. For dentists seeking to find their authentic voice in clinical settings, Dr. Madison's story offers a powerful reminder that today's innovations often begin as tomorrow's dismissed ideas.
The Evolution of Authentic Practice
Dr. Madison's dental practice authenticity evolved alongside the technology. When he started his periodontist training, placing an implant required draping "the whole room, like an OR environment" and waiting nine months before uncovering. Today, as he explains, "We can take a patient that has terminal teeth... Remove all of their teeth and give them a functioning set of teeth the next day or that same day, which is completely life changing."
This transformation reflects more than technological advancement—it demonstrates how authentic dental practice adapts while maintaining core values. For practice owners looking to create meaningful team cultures, Dr. Madison's approach of molding his profession to his personality rather than conforming offers valuable insights.
Finding Fulfillment Through Continuous Learning
One of the most striking aspects of Dr. Madison's approach is his commitment to professional growth and mindset development. "Even if I learn one little nuance that's going to improve the way I operate just that much more," he shares. "It's just incremental changes we're looking for."
This philosophy addresses a critical challenge for mid-career dentists experiencing burnout—the question of how to maintain growth and excitement in practice. Dr. Madison's authentic approach to continuing education, whether through formal courses or YouTube videos during five-minute breaks, demonstrates how overcoming limiting beliefs about learning can transform both practice and personal satisfaction.
The Vulnerability of Authentic Voice
Perhaps the most authentic moment in the interview comes when Dr. Madison shares how his daughter called his social media content "stupid." Rather than defending his approach, he listened—and that vulnerability led to a video with 14 million views.
This exemplifies authentic leadership in its purest form. For dental students and recent graduates seeking mentorship beyond technical skills, Dr. Madison's willingness to be wrong and pivot demonstrates that authentic dentistry isn't about perfection—it's about genuine connection and responsiveness.
Community Over Isolation
Dr. Madison addresses a critical issue facing many practitioners: "Dentistry can be isolating if you decide to go down that path, but it's actually much more rewarding when you're talking to people and you're enjoying what a beautiful profession."
This insight speaks directly to addressing burnout and compassion fatigue. Building supportive team cultures and creating communities of practice begins with recognizing that isolation is a choice, not an inevitable outcome of dental practice.
The Authentic Advantage in a Changing Industry
As the dental industry continues evolving, Dr. Madison's story illustrates how authentic dental practice provides both stability and adaptability. His advice to "know yourself first and know what you want" offers a framework for navigating industry challenges while maintaining personal fulfillment.
For forward-thinking dentists exploring new models of practice, this self-knowledge becomes the foundation for sustainable success. Rather than following cookie-cutter approaches, authentic practitioners create practices that align with their values and personality.
Creating Your Authentic Path
Dr. Madison's journey from reluctant dental student to social media educator demonstrates that authentic brilliance often emerges through unexpected pivots. His willingness to spend time with patients, pursue continuous learning, and remain vulnerable to feedback created a practice that serves both his personality and his patients' needs.
For dentists at any career stage, his story offers permission to define success on your own terms while maintaining clinical excellence. The integration of personal values with professional identity—a core theme of authentic practice—becomes not just possible but profitable.
The Future of Authentic Dentistry
As Dr. Madison continues evolving his practice and social media presence, his story reminds us that authentic dentistry isn't a destination but a journey. By embracing vulnerability, maintaining curiosity, and staying true to his vision of high-end, relationship-focused care, he's created a model that others can adapt to their own authentic expression.
The lesson for today's dental professionals is clear: your authentic voice in dentistry is your greatest competitive advantage. Whether you're placing your first implant or creating your millionth social media view, authenticity remains the foundation for both clinical excellence and personal fulfillment.
Ready to discover your authentic voice in dentistry? Start by knowing yourself first—and having the courage to say "hell no" to anything that doesn't align with your vision.
Tags
authenticity, professional-growth, innovation, experienced-practitioners, sustainable-success, vulnerability, career-transition, practice-management